Wells Fargo meeting the needs of non-traditional incomes.
Via the wonder of the web, an article in the Spokane Journal caught my eye.
In November, San Francisco-based Wells Fargo & Co. launched a new phone app called Greenhouse, which is being marketed to gig economy workers, as well as to people who are just getting started in learning how to manage their finances.
At root, it seems that the app uses a two-account structure to guide freelancers towards a save-then-spend mentality.
The main point, though, is that the market is responding to the needs of this growing and valuable segment: freelancers, gig economy participants, independents and sovereign professionals.
The Spokane Journal article is here.
The Wells Fargo product page for Greenhouse is here (in case you are in the US and bank with Wells Fargo). Of course, if you’re in the UK, “Wells Fargo” is still the stuff of stage coaches and cowboy films.
