Sophocles, Cialdini and reciprocity

Execupundit Michael Wade reminds us of a quote from Sophocles:

Kindness begets kindness.

…which maybe sounds a little platitudinous, until you realise it is at the heart of Robert Cialdini’s first Principle of Influence: Reciprocity.

Too often, we think of reciprocity as something transactional but, in reality, it needs to be a longer term, less expectant behaviour. “Kindness” is not far off.

I was reminded of this listening to Jason Sibley (@JasonCreation) of The Creation Agency at Marketo’s Marketing Nation event, last week.

Here’s a useful reminder of all six principles from Cialdini’s site:

 

Photo by Jonas Vincent on Unsplash

 

Echoes through time: the quality of the men he has around him

“The first opinion that is formed of a ruler’s intelligence is based on the quality of the men he has around him.  When they are competent and loyal he can always be considered wise, because he has been able to recognise their competence and to keep them loyal.”

Niccolo Machiavelli (1469 – 1527), The Prince

Honoured and flattered by Cultural Offering

I’m honoured, flattered and, frankly, quite chuffed to find the Sovereign Professional on Cultural Offering’s annual list of 25 Blogs Guaranteed to Make You Smarter.

Kurt Harden’s Cultural Offering was one of a handful of blogs that inspired me when I started blogging more than 10 years ago. The Sovereign Professional is a new venture and I’m honoured to make Kurt’s list in such esteemed company.

 

Photo by wu yi on Unsplash

You have the power

Callie Oettinger on StevenPressfield.com talks about the highs and lows of the independent creative. Also, the need to fight:

Be prepared to fight today. Be prepared to fight tomorrow. Be prepared to fight every day that follows.

And if you cross paths with a rabid wolf, don’t let it steal your soul.

Hold on tight and fight.

Fight for your ideas.

Fight for your work.

Fight for your mind.

Fight for your body.

Fight for everything you hold dear.

Sage advice.

 

Photo by Ryan Cryar on Unsplash