Some things are within our power, while others are not. Within our power are opinion, motivation, desire, aversion, and, in a word, whatever is of our own doing; not within our power are our body, our property, reputation, office, and, in a word, whatever is not of our own doing.
It must be tough building a business whose core products were launched in the 1950s. Fender is best known for its solid-body guitars and electric basses: the Telecaster (1950), the Stratocaster (1954) and the Precision Bass (1951).
Among the insights are Fender’s lack of customer research when Mooney arrived – “I didn’t know who was buying or using the guitars.” – what the subsequent research showed, and how Fender responded.
First-time players were a much larger segment than expected (45% of guitars sold) and 90% abandoned playing within a year. The response? Fender Play is a new subscription service bringing online video lessons to learners with a goal of reducing the churn
If we could reduce the abandonment rate by only 10 per cent, we could double the size of the industry.
We freelancers are a happy lot, but that doesn’t mean it’s a stress-free lifestyle. The corollary of freedom and flexibility is inevitable uncertainty. Sometimes it feels as if you’re always stressing about either time or money. How can Stoicism help?