I didn’t do the reading – @thisisseth

A great post from Seth Godin.

But doing the reading matters. It’s the shortcut to being better at your craft. And it’s respectful to those you’re working with, the ones who cared enough to allocate the time.

I’ve worked in organisations where no-one ever did the reading – so much time wasted, so many poor decisions.

Strangely, no-one ever confessed “I didn’t do the writing”.

Read the rest from Seth, here.

 

Photo by Elijah O’Donnell on Unsplash

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