An excellent post from author Steven Pressfield about the painful, self-marketing aspect of being a writer. It’s relevant for all independent professionals.

For the past few months I’ve been working full-time promoting my just-published novel, A Man at Arms, and I have to tell you … I am waaaay out of my comfort zone. 

But, Steven offers an alternative mindset to the usual reluctance we feel.

Here’s how I feel about it. I don’t see it as selfish (though no doubt there are self-interested elements in there.) For me, it’s about fidelity to the book and, especially, to the characters.

It’s about fidelity to the work.

If you do good work, it deserves to be shared.

Read the rest, here.

Steven, of course, wrote The War of Art, an essential guide to getting things done. I’ve just replaced my copy. He also coined the mantra,

Put your ass where your heart wants to be.

Photo by Andreas Rønningen on Unsplash