Seth on Trust

Seth Godin on trust … and how easily it’s lost.

 I’ve wasted many hours over the last few months trying to work my way through some significant bugs (workflow and data loss) with them, and each of the many customer service people I’ve worked with have pushed me to do more testing, and they’ve clearly stated that my problem is unique. This ‘bluff, stall and get used to it’ strategy is the sort of thing one might expect from a traveling salesman. Yesterday they finally let me know that in fact it’s a known issue, that it affects many people with hardware and software like mine, and I’m stuck with it. I can’t easily rip it out, and I can’t happily work with it either.

Interestingly, I recently had a similar issue with Sonos. They were, admittedly, a little slow to respond, but worked hard to resolve my issue (album tracks losing their correct order and appearing alphabetically under each album). And, as a result, they’ve retained trust and an advocate.

 

Photo by Bonnie Kittle on Unsplash

Author: Andrew Munro

A writer, communicator and sovereign professional.

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