You don’t need to be one in a million to succeed, but you should aim for one in a hundred.
One hundred is an interesting number. In ancient Rome, a Centurion commanded one hundred men (usually between 60 and 150). Even today, an army company will comprise about 100-150 soldiers. Reaching 100 employees is a landmark, and a step-change, for a growing business.
The anthropologist Robin Dunbar proposed, in 1992, that the human brain can maintain a maximum of around 150 social relationships (Dunbar’s Number). In more recent research, he has found that the average number of Facebook Friends is 155. You can have more links, of course. Clicking is easy, but maintaining real social relationships is hard.
Take that across to a typical professional scenario. Your business relies on the relationship (not transactional) model: clients need to know and trust you. When your client faces a problem, they can choose from just 100-150 trusted relationships to solve it.
You want to be that one per cent – the one person best suited to save the day.