Tag: Quotations

Echoes through time: a brief sojourning in an alien land

In the life of man, his time is but a moment, his being an incessant flux, his senses a dim rushlight, his body a prey of worms, his soul an unquiet eddy, his fortune dark, and his fame doubtful. In short, all that is of the body is as coursing waters, all that is of the soul as dreams and vapours; life a warfare, a brief sojourning in an alien land; and after repute, oblivion.

Marcus Aurelius (AD 120 – 180), Meditations, Book 2, verse 17

Sophocles, Cialdini and reciprocity

Execupundit Michael Wade reminds us of a quote from Sophocles:

Kindness begets kindness.

…which maybe sounds a little platitudinous, until you realise it is at the heart of Robert Cialdini’s first Principle of Influence: Reciprocity.

Too often, we think of reciprocity as something transactional but, in reality, it needs to be a longer term, less expectant behaviour. “Kindness” is not far off.

I was reminded of this listening to Jason Sibley (@JasonCreation) of The Creation Agency at Marketo’s Marketing Nation event, last week.

Here’s a useful reminder of all six principles from Cialdini’s site:

 

Photo by Jonas Vincent on Unsplash

 

Echoes through time: the empires of the future

“Let us go forward as with other matters and other measures similar in aim and effect – let us go forward in malice to none and good will to all. Such plans offer far better prizes than taking away other people’s provinces or lands or grinding them down in exploitation. The empires of the future are the empires of the mind.”

Winston Churchill (1943), Speech on receiving an honorary degree from Harvard